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March 31, 2012

'' Earth Hour'': movement to fight the global warming


Once again, the WWF has called the so-called "Earth Hour", the largest global awareness campaign to combat climate change. All persons who wish to contribute to fight for the preservation of the planet have made a simple gesture, but highly relevant: turning off lights for one hour.

In this sixth edition, the group is looking for 500 people to form a human mosaic with its symbol, a giant panda at the celebration to be held in Madrid on Saturday March 31 afternoon.

WWF Spain held their events to raise the capital in the central Plaza de Oriente, next to the Palacio Real, like thousands of monuments around the world turn off their lights "on the planet" to 20.30 (times GMT) . From six in the afternoon at the Plaza de Oriente, the NGO will organize all kinds of fun activities with energy conservation as its theme, and for children and seniors.

At that time trials will also begin to form a huge human mosaic (20 by 25 meters) with a panda, WWF wants to record from aerial structures as a symbol of the 2012 edition of this awareness campaign in Spain. Later, at 20.30, will begin a concert by the Orchestra and Big Band WSE 21.00 hours will be held the blackout of the Royal Palace.

The fountain of Cibeles, the Prado Museum, Puerta de Alcala, the Casa de America, Botanical Garden, the Instituto Cervantes, the Almudena Cathedral or the Monastery of El Escorial will be other monuments of the Community of Madrid turn off their lights for the planet at that time, in addition to numerous companies lighted signs.

In the rest of Spain, famous monuments such as the Sagrada Familia, the aqueduct of Segovia, the Alhambra in Granada and the Giralda also will join the Earth Hour. In the rest of the world, many other monuments and landmarks like Times Square, the Eiffel Tower, Sydney Opera House or the Brandenburg Gate off again, as they did in previous years.

In 2011, more than 5,000 cities in 135 countries and millions of businesses, organizations and individuals joined in the celebration of 'Earth Hour'. In 2012, "WWF wants to challenge the world. It is the year of commitments and challenges. Of the shares in favor of the environment throughout the year." WWF has invited people around the world to challenge broadcast a message: "What would you be able to do to save the planet?". "Use your imagination and your social networks to spread the campaign among your followers and encourage them to do the same. The more we are, the stronger our voice is heard," said the organization on its website.

Some key points of the initiative:

- What is Earth Hour? : This is a global initiative to fight climate change and to raise awareness about the need to promote sustainable consumption and environmental friendly.

- Who is promoting this initiative? : WWF (World Wildlife Fund), one of the largest independent organizations dedicated to conservation of nature. Created in 1961, has since 1968 with a Spanish section WWF Spain.

- When did Earth Hour be? : In Sydney (Australia) in 2007. Then 2 million people supported the initiative and the lights in a gesture of solidarity with nature. A year later, between 50 and 100 million people in 370 cities of 35 countries observed 'Earth Hour 2008'.

- What are the long-term goals? : Looking for the involvement of individuals, governments and businesses in the implementation of measures throughout the year, aimed at promoting nature conservation and to promote energy saving.

WWF is actively working to get countries to increase their commitments to reduce CO2 emissions and slow the progressive increase in the temperature of the Earth. They also ask that the agreements are fair to the developing countries, which so far are the least responsible for climate change.

- How much energy is saved during the hour of blackout? : Since the objective of the campaign is to promote awareness of people with the environment and awareness of the need for sustainable consumption, there are no official records of the cost savings.

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